There are many designations and certifications that real estate agents work hard to achieve, but what do they really mean? Let’s dive into the ones John has acquired!
Certified Luxury Home Marketing Specialist™ (CLHMS) Designation
As a Certified Luxury Home Marketing Specialist, John has the training, resources, and experience in buying and selling high-end homes. To earn the CLHMS Designation John was required to complete The Institute for Luxury Home Marketing’s class, as well as complete three separate Single Family Residential transactions at or above $650,000 within a two-year period.
The Institute for Luxury Home Marketing’s Million Dollar GUILD™ Recognition
As an agent with the CLHMS designation, John was eligible to apply for the Million Dollar GUILD™ recognition.
In order to achieve this recognition, an agent must close two transactions in the million dollar and above residential market, as well as have their CLHMS designation.
The CLHMS designation and GUILD™ recognition establish John as a stand-out agent in the upper-tier housing market!
Certified Pricing Strategy Advisor (PSA) Designation
Accurate pricing on any property is crucial for a quick and seamless transaction! Which is why John is a certified Pricing Strategy Advisor.
The PSA designation enhances an agent’s skills in determining pricing and creating Comparative Market Analyses (CMAs) for their clients. This designation also auguments an agent’s ability to successfully work with appraisers and guide clients through any questions or anxieties they may have about home values.
The certificate is acquired by attending a course and webinars offered by the National Association of REALTORS® to learn how to effectively ascertain property values. John is always eager to use this expertise to help Buyers and Sellers determine the most accurate prices for property!
Certified Seller Representative Specialist (SRS) Designation
It is crucial in today’s marketplace to stay educated on how to best understand and represent sellers’ interests, which is why John earned his Seller Representative Specialist designation!
As the premier credential in seller representation, the SRS designation heightens professional standards and upgrades personal performance.
To acquire this certification, a real estate professional must complete the Real Estate Business Institute’s SRS course and an elective course. The agent must also must have completed three transactions in which they acted as the sole seller representative.
John’s goal as a seller’s representative is to always provide top quality service by implementing the skills and knowledge he gained while completing this designation!
Certified Negotiation Expert (CNE) Designation
Buyers and sellers need an agent that is a skilled negotiator and can effectively work to secure the best deal for their client. As a Certified Negotiation Expert, John has developed his negotiation skills to be top-level and he is equipped with the tools necessary to best support his clients in any situation!
Earning the designation requires completing the two-day CNE course. During this course students learn about negation theory and case studies, as well as engage in exercises, group discussions, and role-plays.
Certified Military Residential Specialist (CMRS) Designation
John earned his Certified Military Residential Specialist designation by completing a three hourlong class. During this class students are taught home purchasing needs of service members and how to handle any transaction with excellence.
Veterans and active-duty military have access to many protections and benefits when it comes to property ownership. Working with a real estate professional who has expertise in this area is key!
All in all, John’s goal is to always provide his clients with a successful and professional real estate experience. Earning these designations not only demonstrates his commitment to his buyers and sellers, but also showcases his desire to stay educated and at the top of the game.
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